# New Advertising Mechanism in the Crowdsourced Economy

#### Crowdsourced Campaign Model

Web3 projects have community members who are simultaneously users, investors, and evangelists. ALLWEB3's crowdsourced model:

* Recruits community as co-marketers
* Tracks individual contributions via on-chain attribution
* Rewards with reputation NFTs that have lasting value

#### On-Chain Attribution

Wallet-signed tracking links create cryptographic proof of user journeys: social engagement → website visit → wallet connection → on-chain action. This solves the fundamental gap between Web2 engagement metrics and Web3 outcomes.