Cost-efficiency and Verifiable Performance Index (CVPI) anchors creator reputation to verifiable outcomes:
Formula: CVPI = (0.4 × Conversion) + (0.3 × Retention) + (0.2 × Quality) + (0.1 × Compliance)
On-Chain Conversion
40%
Unique wallets acquired / Audience reached
Sybil detection via wallet clustering
30-Day Retention
30%
Wallets active after 30 days / Initial conversions
Activity threshold: min 1 tx per 30 days
Content Quality
20%
NLP sentiment + Brand alignment + Engagement authenticity
Bot detection, velocity analysis
Campaign Compliance
10%
On-time delivery rate × Dispute-free rate
Smart contract timestamp verification
Success Proof Certificates (SPCs) are ERC-721 tokens that represent tradable proof of marketing effectiveness. Each SPC encodes:
Campaign performance metrics
CVPI contribution
Achievement rate
Oracle verification signatures
SPCs are fully transferable, enabling secondary markets, DeFi collateral use, and reputation aggregation across platforms.
Last updated 16 minutes ago
